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Theresa Cantley Branding, Build a Better Business, Business, Marketing business strategy, consistent content, content creation, content tips, editorial calendar, entrepreneur tips, weekly content plan, writing content
If you’ve been following me for a while or have ever worked with me you know I’m all about systems. Not computer systems and software (although I’m called the widget Queen for a reason) but systems that make life and business easier. As I once heard, exercise should be hard, life should be easy. Especially when it comes to creating consistent weekly content that connects to your customer. I know, I know…this is one of the areas that people dread talking about. Planning weekly content and consistently creating it is one of the things I’ve seen people struggle with the most and I always get asked, “how in the world do you plan content out for the week? I have enough trouble figuring out what to post each day!”
When there are so many things going on in your brain (I know there are lots of things going through my brain), you’ve got tons of work to do, there’s so much happening in your life, sometimes it’s hard to write content because you either end up with a creative block or you’re running around at the last minute with the thought “What the heck do I post about?” Inevitably, we end up posting something completely random, or you post something just to post it, and guess what?? People can totally see right through that. So what do you do?
You plan it out and batch it together!
My simple rules to get you started include: brainstorm it, plan it, create it, schedule it, and breathe. Seriously, it works!! No matter what type of content you’re putting together you always want to make sure you are listening to your audience. This goes for social posts, emails, blog posts, etc. Planning your content in advance and listening to what your audience is craving helps you to be a part of the conversation and not an interruption. When you post random stuff, you’re interrupting the conversation so when we listen and plan it out in advance we can create really good content that really makes an impact. And that’s the goal, right?!
So, here are my five simple steps to help you get started planning your content:
- Plan uninterrupted “create before you consume” time into your schedule on Sunday or Monday to plan out your content for the week. When you plan your content for the week, I usually tell people to use a Sunday or a Monday, find some uninterrupted time in your schedule, and spend the time creating out your plan for what you want to post. This is a time in which you turn your phone and social media off, so that you can have complete focus on the task at hand. If you’re really motivated…you can actually plan content out for an entire month (trust me, I’ve done it and it feels AH-MAZING!!)
- Pick five to seven topics that relate to your business that you would want to talk about.These topics should reflect what your brand is about and the topics should also reflect what’s important to you. So let’s say your business is marketing and branding. You also love gardening, you love fitness, you love inspiring quotes, and you like to talk business strategy. So those are the topics you’ll weave into your posts.
- Do a brainstorm of content ideas. If you work with me you know, I love a good brainstorm! When you are doing your brainstorm of content ideas, keep in mind the intention behind what you’re doing. Ask, “Is this representative of me? Is this representative of my brand?” Think about holidays related to your business, events you have coming up and promotions you will be running. One thing that I do is as ideas come to me I write them done or take a note on my phone. I’m always collecting ideas for content so when it’s time to brainstorm…it’s easy to pull great ideas.
- Plan and create your content. Decide on your frequency – will you post five days a week, or six? How often you’ll be posting each week depends on what you can stay consistent with, and also what’s going to work well with the people you are serving. Plan out your topics using your brainstorm. Maybe you have an event and promotion going on. Maybe you’ll be talking about specific artisans, how to do something, or you’ll write about something inspirational.
5. Schedule and post your content! The next step…Batch, create and schedule all of your posts and that’s it! You can use a scheduler like Hootsuite or MeetEdgar and even an app like Plan or Later for Instagram posts. If you can’t create all of your content for the week (posts, emails, blog posts, etc) no problem! You at least have your topics picked for the week and you’re ready to go!
Get my FREE Guide “5 Simple Ways to Plan Your Content Weekly” for easy, quick reference!
Here’s a quick review: Plan uninterrupted time, brainstorm it out, create it, schedule it, and just breathe. I hope this helped you – five easy steps that you can do to create content on a weekly basis. If you want more information about creating more in-depth plans, and creating content, check out the rest of my website. I’ve got a lot of great resources here.
Take care, and I’ll see you soon!
Do you ever feel like you’re running, running and running and not sure what you’re actually running towards? We only have so many hours in a day and now more than ever there are so many more things to do to get our message heard. If you’re like me (and if you’re reading this I think you are) you have an important message to share with this world and you want your message to be heard…and seen.
Marketing today is different than it was years ago. There are social media posts, email campaigns, lead magnets and the list goes on and on of things we need to consistently create (that word “consistent” sneaks up a lot.) At times it can get really overwhelming and can be confusing. When I work with clients I often get comments:
”I don’t know what to post”
“I have a creative block and can’t think of anything to write about”
“Since I can’t think of anything to write about I’m just going to copy XXX”
What happens is people end up posting just about anything with no thought behind it (which is super transparent) just to get something out there and ultimately they end up wanting throw the towel in on creating anything.
Put the towel down and step in a little closer…
The posts you create, the content you write, the things you put out there are all a part of you and part of what makes your brand unique. Your brand is made up of more than just your logo, your fonts and some colors. It’s your unique experiences, your unique perspective, the impact you make and how you want people to feel about you and your business even when you’re not there.
If you struggle to create content that connects and is true to you and your business, you’re not alone out there. Everyone goes through it. If you’re one of those people that is just posting just to post (even pictures of your cat), not building your email list or creating blog posts because you think you don’t have anything interesting to say…THINK AGAIN! I promise you this, while you still have breath, you will always have something interesting to say, share and talk about.
The most important principal when we are creating content is to remember that your content should be able to tell a story and communicate with the people you want to serve by building a “trust” or “like” factor first that will eventually blossom into building a super awesome relationship. Your brand should give people a feeling of who you are, how you can help and what you are about without you even being there.
So here’s my Top 7 tips to help you create better content that is authentic and connects to the people you ultimately want to help:
Tip #1 – Focus on what your unique strengths and what you do best
Tip #2 – Communicate YOU in all you do. No one has the same set of experiences that you have, no one shares the same perspective that you have either
Tip#3 – Know who you are speaking to. Who is your ideal customer? What impact can you make?
Tip#4 – Consistency is KEY. You want to make sure you are communicating on a consistent basis AND you also want to make sure your message is consistent. Consistent branding and color palettes are also super important
Tip#5 – Teach from your Experiences
Tip#6 – Believe in what you are doing with your whole heart
Tip#7 – Always think about the value you are providing to others
So let’s get this content party started!
Download my “7 Easy Steps To Create Authentic Connect That Stands Out From the Rest” for more on these tips and strategies you can start implementing today in your business. Once you download this FREE guide you’ll be on your way to creating amazing content on a consistent basis.
HINT – There are also some PRO Tips and a special BONUS Tip too!
I was asked the other day by a friend starting and building a business, “what is the best advice you have for me just starting out?”
What kind of marketing should I start with? What social media platform should I use? Should I get a logo and business cards?
My answer: Learn to trust yourself, trust the universe and be open to the concept of absolutely anything is possible. Learn to how to receive and not force things to happen (big mistake I made early on). Learn to detach from whatever outcome or result want to achieve and focus on BEing. If you don’t, you’ll always be chasing something that will continue to run away from you.
You can imagine the look on her face…what no marketing strategy, no magic solution??
Here’s the truth. Building a business takes hard work, grit and determination like no other. The road gets tough and bumpy and you fall down…a lot. I realized recently that when I was first starting out I blocked the exact things I was trying to achieve and didn’t even realize I was doing it. I hustled hard, tried to figure things out myself and it took me way longer than it probably should have. And all it lead to was burn out, frustration and anxiety and feeling like I wasn’t getting anywhere.
Are you in that place right now? You’re working hard creating content, writing blog posts, greeting customers, scheduling your social posts so you stay consistent, working on learning FB Ads and failing miserably…and you feel like you’re just not getting anywhere.
Hey, I totally get it. At one point, I was there. The ember that started my fire to build my dream began to lose its spark. But I’m here to tell you that you’re different just like me. You’re a fighter and you don’t give up just like I didn’t give up.
You believe in yourself and if you’re ember is burning out it’s ok as long as when you rise, you rise up as the entire flame.
So here’s something to think about…
Imagine what you could do if you completely and totally believed in yourself. What if you let go of the stories you’ve been telling yourself that have kept you stuck and instead write a new story full of what’s possible. Imagine what could happen if you lived every moment of every day from the vision you have for your life and your business instead of what your current circumstances are. What if you could let go of the outcome your trying to achieve and just focus on BEing the person you need to be to get the results you want to get.
It’s totally possible and I know you are closer than you may think to achieving it. It takes grit and determination and completely living into what’s possible every single day.
So how about we trust the process, enjoy the journey and believe in ourselves.
Are you with me? I know you are, I believe in you. I’m here for you as you build the business of your dreams.
PS – If you’re looking to get started make sure to download my FREE guide for the “Top 10 Key Things to Grow Your Business“
Thank you for partnering with me for the “Deep Dive Strategy and Implementation Sessions”! I am excited to connect with you and will be in touch within 48 hours to schedule our first meeting.
If you haven’t done so already you can also…
- Download my FREE “6 Smart Steps to Re-Energize Your Business” guide
- Check out my latest blog posts for some inspiration
- Browse around “My Favorites” page…they don’t call me the “Gadget Queen” for nothing.
- Follow me on Facebook, Instagram and YouTube for more inspirations, cool new tips and how to’s to make your Marketing irresistible.
Welcome to Reboot Your Business!
In order to give you the best possible experience in the next 6 weeks I need to learn a little more about you.
Please take a moment to fill out and submit the below form and let’s get started!
Don’t hold back, tell me everything that’s on your mind so I can better guide you towards achieving your goals.
Thank you for registering as a VIP for “Reboot Your Business, 6 Week Small Business Intensive”! I’m so excited for you to get refocused and start moving your business forward.
Your login and information is on it’s way to your inbox but in the meantime make sure you do the following…
- Make sure to check your email for your login information. If you’re new here you will be given a login and password that you can change (if you choose)
- Schedule your first 1:1 call with me!!! You can do that here.
- Make sure you watch the “Welcome” video
- Join the private Facebook Group
- Head on over to my blog for more inspiration, Marketing and Business tips plus much more!
- Make sure you visit My Favorites page for all of my favorite tools, apps and software that will help make running your business a breeze
I look forward to seeing you inside!
I used to wonder what makes a person successful and did I have what it takes to get there? I studied successful entrepreneurs and tried to figure out and figured out 6 key things that each of them do to make them the successful entrepreneurs they are today.
#1 You have to believe that you can do it. You have to believe that you have the ability to make your business successful and never ever question that belief.
#2 You have to have a compelling clear vision for your business. A clear vision is absolutely everything and without this “compass” you have nothing guiding you or your team. A clear vision gives you focus and keeps you on a clear path towards your goals.
#3 A daily morning routine. Every successful business owner I’ve ever studied has a morning routine that gets them focused in the morning and sets the pace for their day. In times where things get rocky it keeps them focused and it also gives them space for new ideas to surface.
#4 Unshakable determination and grit. Things aren’t always easy, people won’t always love the content you create and ideas you come up with won’t always work. Having unshakable determination and grit to keep showing up everyday sets us apart from the rest of the bunch. When your embers start to smolder it helps you to rise back up as the entire fire. It keeps us focused on making an impact and not on how many “likes” we have on a post or “views” we have on a video.
#5 Always be a student and be ready to pivot at any time. We always need to keep our mind open to new ideas and innovations and be ready to pivot when when our business needs us to. Nothing is ever set in stone and in order for a change to happen something either needs to come into our business or it needs to come from within.
#6 Celebrate each and every success no matter how big or small. This is so very important and many of us (me included) forget this from time to time. We get through a big project or launch a new campaign and we forget to take time to reflect on our success.
You have what it takes to build your business and stop working the crazy hours you have been. I want to help you celebrate your successes, big or small and give you the tools and resources to achieve your highest potential. So if you’re committed to building a plan to scale your business and create a future that makes a larger impact than you ever thought possible then join me for my LIVE Masterclass where you’ll discover my 6 steps to help you define the vision for your business, build a strategy to grow and scale your business by implementing your plan each and every day.
We’re going to get real for a minute….really real.
It’s inevitable that in business and in life there’s going to be struggle and setbacks. It stinks when it happens but it’s inevitable.
Recently I had one of the hardest things I’ve ever experienced in my business. I’ve had things that haven’t worked, I’ve pivoted, heck I’ve even started a completely new business. But recently, I had to face one of my biggest fears.
I decided I wanted to be able to reach more people to help them scale their business so I decided to launch an online training program. The idea was to take what I do in the first 90 days working 1:1 with a business and put it into a “self-study” online training program. I got all of my content together, created an awesome campaign and launched it. Hours, days and tons of work went into it and I could totally feel it that it was going to be awesome! I’ve seen the success my 1:1 clients were having and I was excited to launch it and be able to help many more businesses who have plateaued to increase their revenue.
BOOM….I launched to crickets…and that moment took me down. I felt defeated and thought how am I ever going to recover from this…it’s a complete failure.
And then my mentor reminded me, failure is only how you frame it. Failure is actually a chance to see something in a different way and to let something new emerge from it. You wouldn’t necessarily have seen this new, great thing if all went according to YOUR plan. Maybe this is a chance for something better to happen? Maybe I’m supposed to “zig” instead of “zag”?
So what did I do? I surrendered and let go of what happened and I listened. I took some time to reach out to my clients, to personally talk to my audience again to gather some golden nuggets of information.
It hit me. It wasn’t the offer, it was how I packaged it. I packaged it in a way that people wouldn’t have as much access to me and that’s actually what they really wanted. This misstep gave me a chance to reframe things based on what people really needed instead of what I thought would work. This mistake, this difficulty and this challenge in my business was actually a chance for me to build something even better, something a little different.
So the lessons I learned….
Failure is Only How You Frame It – Failure doesn’t mean that you “fail”. So often I have clients tell me, “we tried it and it failed and things are never going to work”. Guess what, it didn’t fail. It just didn’t go as planned. Instead of focusing on the fact that it didn’t work, take time to reflect on what happened and recognize the opportunity you have to make it better.
It’s Totally Ok To Pivot…It May Actually Lead to Something Better –Just because you have an idea and you start out one way, doesn’t mean that it will stay as it is. It can grow and change and it’s up to you to continue to nurture it. So often I hear clients tell me, “we’ve done it this way for years and that’s what has worked so eventually it will work again, right”. Well, not so much. It’s craziness to think that if you keep doing something that isn’t working that it will change and eventually work. Learning to pivot lead you to bigger and better things beyond what you could ever imagine for your business. Who knows, maybe even a new business idea (I’ve seen that happen numerous times).
Always Believe In Your Ability to Figure Things Out and Get The Help You Need– When something doesn’t go right it doesn’t mean that “you’re not smart enough” and what you’re doing “isn’t good enough”. You have all you need inside you already to figure things out you just need to believe in your vision and what you’re doing to help others. And if you get stuck and need some help, find someone who can help you. We weren’t meant to wall ourselves up and never ask for help and we certainly weren’t meant to do this Entrepreneur gig alone. Finding a mentor or a coach to help you see things a different way is valuable and from my own experience they keep us moving forward and laser focused on our vision.
So about this new offer…
What started out as what I believed was a “failure” turned into something amazing. It gave me a chance to build something bigger and better for the exact people I’m trying to help. I am launching a new Reboot Your Business, a 6 Week Small Business Intensive and I’m looking for some founding members to go on this journey with me. During the 6 weeks we will dig in and create a plan that you will start implementing that will help you to focus your energy on the right things in your business and design a growth strategy that you can begin implementing immediately. I’m only opening this open to a small group so spaces will be limited.
If you’re interested in being a founding member at a discounted rate and want to join me on this journey to redefining your business, growing your revenue and gaining more valuable time back in your day click this link to get on the “early bird” wait list and reserve your spot for when registration opens!