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This week’s podcast is actually coming to you from Ireland. I am over here with a client of mine to really focus on building a strategy for their business. I’ve gained a lot of clarity over the last three days from traveling and going to business shows and just taking it all in. Through these new experiences and meeting new people, I really got to thinking about the importance of having structure in your business.
One of the main things I ask businesses that I am working with to figure out is what makes them different. Everybody has different perspectives and ways that they do things and they must figure theirs out. Find out what it is that sets you apart from the rest and shine a light on that because trying to copy someone else and expecting the same results does not work. Their journey is not your journey.
Too often are business owners stuck feeling like they have to do absolutely anything and everything to run their business and this simply isn’t true. You’ve defined what makes your business different, but you also need to create some structure to follow through on that vision. This is not to say there must be rigid guidelines, but more about creating your own signature process of how you do things and this in itself will help to set you apart as well. Whether it’s the customer experience or how you train your staff in a specific department, this process will connect you with people who may not know anything about your business and show them the difference you are trying to make and how you are going about doing so. Without this structure, focus falls on the small, day-to-day events and tasks that only lead to being overwhelmed and without any growth.
A true signature process will guide you towards your vision that you have set for yourself and also make it easier to get there by not restricting. You don’t necessarily need a better product or more of it, but to enhance the experience that everyone who walks through your doors is a part of.
The first key to creating a signature process for yourself is to refocus what it is you’re doing. Figure out what you want your business to look like, what your purpose is, what will get customers to come back in after their first visit.
The second is commitment. Commit to making things happen and transforming your business into what it can be. Have the integrity to also follow through on the promises you make yourself and others.
Lastly, create action towards this transformation. Actions without focus or intention are empty and won’t lead us anywhere but in a circle. Always be acting towards something greater.
When you have a vision and a process in place to carry it out, it rubs off on those around you. Your team sees you working towards a goal, you’ve explained to them why we are all working towards this, and they step up and take some responsibility to help make it happen. They feel empowered and want to be a part of this great thing and in-turn leaves you with less stress. Your customers enjoy giving you business because they can clearly see what it is you are doing and the difference you are making because you’ve made it clear to them through these processes.
Flying by the seat of your pants will only get you so far until frustration and stagnancy set in. You need that guiding light to help you stay on track and not get caught up in the small stuff. Once you start running things the way you’ve always wanted to is when you will stand out amongst the crowd. You are doing you and nobody else can imitate that and that is what will ultimately help you succeed.
If you enjoyed this episode and in some way, it inspired you to start taking action, I’d love to hear about it and know your biggest takeaway. Send me a DM on Instagram @theresacantley and let me know what your favorite part was.
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If there is a topic you would love me to talk about or a question you may have, send it to us at theresa@theresacantley.com and we’ll feature it on one of our future episodes.
LINKS:
Episode 46 – Grow Your Business and Be a Better Leader.
Episode 45 – Stop focusing on the how and get future focused instead.
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