Unique Business Models

Episode 22 – What actually goes in to building an experience in your business?




What does it actually mean to build an experience in your business and what goes into building it? If you want to be memorable, if you want to be THE trend setter instead of following industry trends, if you want to be an icon then you need to take risks and get creative.   

You can play it safe, be like every other business out there and be boring so you don’t ruffle feathers. OR you can dig deep, take some giant breaths and some giant leaps and create something memorable for your customers.

But what actually goes into creating a memorable experience for our customers, community, leadership team, employees and YOU? In this episode we dig deep into this topic so you can start creating moments that delight, flavors that inspire and an experience like no other.

It’s time to own your future and not just own a business. In this episode you’ll learn:

  1. What 2 things do you need to consider when building an experience? 
  2. What are the 4 different types of experiences you can build and how you find your sweet spot? 
  3. The 5 elements you need to include when building experiences that will set you apart and make the competition irrelevant.


Are you ready to get focused and learn how to maximize your impact and results to take your business to the next level? Get on the wait list for a reserved space in Theresa Cantley’s Business Growth Formula experience. In this program you’ll learn how to build a foundation for rapid and sustainable growth while increasing your revenue and your impact.    

If you enjoyed this episode and in some way it inspired you to start taking action, I’d love to hear about it and know your biggest takeaway. Send me a DM on Instagram @theresacantley and let me know what your favorite part was.

I would also love if you subscribed to the podcast and left a review at https://theresacantley.com/itunes

If there is a topic you would love me to talk about or a question you may have send it to us at theresa@theresacantley.com and we’ll feature it on one of our future episodes.


Episode 21 – Building a signature experience that sets you apart

Episode 20 – Achieve your goals by shifting this one thing every day

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