You’ve probably heard it countless times before: you need to have a vision for your business. The problem is, some people might get confused as to what this really does mean. Because all too often do I see that when people write out their vision statement or their mission statement, it’s all based on where they are now. Their current circumstance.
The issue with this is that when you base your business around where you are and how you operate in present time, that won’t ever help you reach the next level. Your vision is something that doesn’t necessarily exist yet. It’s something you should look forward to and work towards instead of doing exactly the same thing you’ve been doing and always will. Your vision is bigger and better than who and what you are today, and this needs to be taken into account when we set a vision for ourselves and our business.
When planning out a vision, you should be thinking ahead at all of the things you want to be, not what you already are. Think about the experience you want to create for your community, your employees, your customers. Many times, people will take only themselves into account when planning out their futures. A strong and compelling vision is so much more than just us. It’s the world around you and how you’re going to impact it. But in order to do that, we must always be looking at the bigger picture and not limit ourselves to our present-day situations.
Why did you start this business in the first place? What did you hope to accomplish when you did? What kind of affect do you want to leave on this world? These are all questions you need to ask yourself when creating your vision. Don’t worry about monetary values or numbers, but at the core of your business, and really yourself, what do you stand for?
The level of success your business is capable of reaching is essentially limitless. The only thing standing in your way is your own inability to see beyond your current circumstance. Let go of the right now and look forward towards all of the things you want out of life and the rest will follow suit.
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