In the last few years, it would be easy to believe that brick and mortar businesses are a thing of the past. But they aren’t going anywhere, they’re here to stay.
Buying online offers many benefits and can help your business in ways you may not have expected, but it’s also not right for every business. Assessing what you are trying to accomplish and who you are trying to attract in your entrepreneurial endeavors can help you weigh in on whether the world wide web is going to help or distract your end goals.
Virtual and online business can offer streamlined convenience to it’s customers, but it lacks that personal connection people know and crave. Interaction with other humans, face-to-face, is something that just can’t be replicated or imitated. It’s a one-of-a-kind experience to step into someone’s store or salon or restaurant and be fully immersed into their world they wish to share with you.
Brick and mortar isn’t dying out, it’s just going through a transformative period only to come out swinging on the other side.
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