Recession-proofing your business sounds like a smart move in the entrepreneurial world, but it can actually lead you down a path of no return.
The problem many people face when attempting to create a plan for their business that is in the midst of a recession is that they only plan for their current circumstance. They function as if the hard times are permanent, and when the market fluctuates back as it inevitably does, their business plan no longer works.
The solution? Make your business resilient from the get-go. Ensure that it is built on a foundation that is strong enough to withstand whatever the world may throw at it. Think long-term instead of short, that way, you can easily traverse through and come out the other side unscathed and still on track towards your ultimate vision without struggle.
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