Anytime there is a disruptor in an industry, or industries as a whole, it tends to open up a lot of what is wrong in our businesses. Whether it’s a pandemic, a recession, or whatever else may come our way, it always helps to show us the areas that aren’t resilient enough to withstand adversity and that need work.
From the past couple of years, I’ve come to learn that no matter the state of the market or the economy or the world, there are two things that people will always search for in a business: convenience and connection.
Especially so in recent years, we’ve started to lose the connection piece. Everything moves so fast and efficiently that the customer gets lost in the mix and seen only as a dollar sign. Creating an experience for your customer, one that is unique and memorable to them and keeps them coming back time and time again, is priceless and vital to the success of any business.
The convenience piece is one that we over-complicate sometimes. Many of us can get caught up in the chaos of it all and become overwhelmed instead of looking around, realizing what the needs and wants of the customer really are, and how you can achieve that with convenience for yourself as well as your staff.
When the two of these things combine, we start to build a better business by bettering ourselves, our relationships with those around us, and the impact we want to make on the world.
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Episode 125 – Leading a Life Uncommon | An Interview with Mary Bicknell
