customer experience

Episode 135 – The Customer Experience Doesn’t Start With Your Customer

Build a Better Business


In a post-pandemic world, the way we run business has shifted in many ways. It’s exposed a lot of the things that weren’t working, and gave us the opportunity to look at our businesses in a new light. It got us thinking about the areas that need work and what exactly we needed to do, and who we needed to be, to fix them. 

One of the biggest adversities that business owners have had to face these past few years is hiring and keeping a good team of staff. To be able to do that, we must first create an environment in which people want to work. One that promotes creativity and personal growth, within and out of the business, and also values not only the physical but mental well-being of it’s employees. 

When you create that culture of a healthy and wealthy team of individuals all working towards a shared goal, you are creating a unique experience. That energy and that message that you are trying to communicate through your business will inevitably push itself out into your customer base, your community, and the rest of the world. The customer experience is actually only partially about the customer. It begins from within and radiates outward. 

If you enjoyed this episode and, in some way, it inspired you to start taking action, I’d love to hear about it and know your biggest take away. Send me a DM on Instagram @theresacantley and let me know what your favorite part was. 

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If there is a topic you would love me to talk about or a question you may have send it to us at theresa@theresacantley.com and we’ll feature it on one of our future episodes.

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